We know the saying "Logic leads to conclusions, and emotion leads to action." In this session, we will discuss the emotional aspect of fundraising by connecting your donor's hearts to your mission. At the end of the day, fundraising is about relationships, and nurturing those relationships are key to growing and maintaining your donor base. When you prioritize those relationships, you can build a community of dedicated donors who want to give again and again.
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Best practices for building fulfilling relationships with donors
Crafting strong emotional call-to-actions
Understanding donors' passions and how to connect them to your mission
Building a long-term donor base
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Development Directors
Development Staff
Marketing and Communications Directors
Marketing and Communications Staff
Events Management Staff
Grant Writers
Executive Leadership
Participation is free for ACAM Network Partner organizations and 2025 All-Access Pass holders. For all other attendees, the cost to participate is $35.
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Lacey Young serves as a Mission Advancement Vice President, working hands-on with client organizations to grow both annual and capital funds. As part of the DFW region, Lacey has helped raise millions of dollars in annual, major gift, and capital campaign funds for a variety of faith-based and social service organizations. With empathy and energy, Lacey values cultivating relationships with organizations while helping strategically align their donors' passions to advance each organization's mission.
Her experience prior to joining Mission Advancement includes over 10 years of fundraising experience across multiple spaces, including private independent schools, health care and social service organizations, and national nonprofit organizations. Lacey has managed a variety of annual appeals and capital campaigns, as well as marketing and communications elements of a development office. Trained at the Lilly Family School of Philanthropy: Indiana University-Purdue University Indianapolis and Independent School Management, she is a certified International Advancement Professional reflecting her dedication to her profession and desire to continually improve her skills.
The 2025 Resource Development trainings are brought to you by Mission Advancement
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You can register for this session by clicking this link: Appealing to Your Donor’s Hearts: Building Genuine Connection with Your Community