Retail is a complex, busy and ever-changing environment that is brought to life through merchandising of inventory, fixtures and displays, customer interaction, employee engagement and even theft. As crime increases in our expansive retail landscape across the United States, attendees of this webinar can look forward to actionable insight to help prepare their stores and their teams to realistically combat theft. Among the details to be revealed will include tips on what to look for in customers who may be prepping to shop lift, habits of employees who may also contribute to this problem, ways stores can set up their spaces to avoid theft occurrences and affordable or no-cost solutions to help aid in this unfortunate yet realistic reality of modern retail.
Nicole Leinbach Hoffman
Nicole Leinbach Hoffman is the Founder of RetailMinded.com, a well-respected industry resource for merchants and vendors alike founded in 2007.
With a core concentration on independent retailers, small businesses, community, and how the various touchpoints of commerce influence modern merchants, Leinbach is a frequent guest and contributor to various media outlets that have included The Today Show, Forbes, Entreprenuer.com and countless B2B publications. Additionally, Leinbach has supported American Express’s Small Business Saturday as a Spokesperson and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill.
In 2022, Leinbach was recognized as one of Women Wear Daily’s “25 Most Inspiring Women in Retail” and has been on the list of the world’s most influential retail leaders from Rethink Retail since 2015. In 2023, Leinbach was recognized by American Eagle on a billboard in retail for being a Global Change Maker with her work in retail.
She’s a mom of 4, 3 dogs and also a Professor at Columbia College where she teaches Retail Marketing. Leinbach proudly describes herself as a “retail geek”.