Compelling subject lines, quality content, effective call-to-actions, mobile compatibility, and a personal touch are just a few ways to create a newsletter that resonates with your audience. Newsletters are one of the most common kinds of marketing emails, yet their execution remains one of the hardest to get just right. In this session, we will discuss all the ways you can craft a successful newsletter that provides value for your readers and cultivates an audience of people who are excited to hear from you.
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Best practices in crafting newsletters
Encouraging higher interaction with your Call-to-Action
Building consistent engagement
Adding personalization to your content
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Development Directors and Coordinators
Community Events and Outreach Directors and Staff
Marketing and Communications Directors and Staff
Volunteer Managers and Coordinators
Executive Leadership
Participation is free for ACAM Network Partner organizations and 2025 All-Access Pass holders. For all other attendees, the cost to participate is $35.
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Josh Plumley has over 20 years of hands-on professional development and fundraising experience, and he relishes the opportunity to work with nonprofits. His experience working in nearly every seat in the development office has positioned him to counsel a variety of organizations and schools. As a managing consultant with Mission Advancement, he leads projects in several capacities.
As the former Sr Director of Development with Children At Heart Ministries (CAHM), Josh oversaw multimillion-dollar campaigns, led the mid-major gifts program, and focused on strategic affairs and board development with leaders from affiliates across Texas. Josh has worked with a variety of social service and humanitarian causes. He is a former executive board member of the Association of Fundraising Professionals Greater Houston Chapter. In that role, he chaired the Strategic Change Committee.
The 2025 Resource Development trainings are brought to you by Mission Advancement
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You can register for this session by clicking this link: The Art of the Newsletter: Crafting Stories that Connect